Privacy Policy

Last updated: July 1, 2025

1. INTRODUCTION​

Acadia Commerce (“we,” “us,” “our,” or “Company”) is a distributor and brand management company that specializes in purchasing inventory in bulk for resale on third-party platforms while providing agency-like services for brands. We respect your privacy and are committed to protecting your personal information in accordance with applicable privacy laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at acadiacommerce.com, engage with our distribution and brand management services, and interact with our advertising campaigns across various digital marketing channels including Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

Important Note: We do not operate an e-commerce store on our website. Our primary business involves bulk inventory distribution on third-party marketplaces such as Amazon, and providing brand management services to our partners.

2. INFORMATION WE COLLECT​

2.1 Business Contact Information​

As a B2B service provider, we collect business-related personal information including:

Professional Contact Details: Business email addresses, direct office phone numbers, work addresses, job titles, and company affiliations

Business Communications: Information from emails, calls, meetings, and other business interactions

Partner Information: Details about brand partners, suppliers, and third-party marketplace accounts

Service Agreements: Contract details, pricing information, and service specifications

2.2 Website and Digital Marketing Data​

Device Information: IP addresses, browser types, operating systems, device identifiers

Usage Analytics: Pages visited, time spent on site, referral sources, search terms used to find us

Marketing Campaign Data: Information about how you discovered our services through advertising platforms

Location Data: General geographic location based on IP address for business development purposes

2.3 Third-Party Platform Data​

As a distributor operating on third-party marketplaces, we may receive:

Marketplace Analytics: Performance data from platforms like Amazon, Walmart, and other marketplaces where we sell inventory

Brand Performance Metrics: Sales data, inventory levels, and customer feedback related to brands we manage

Advertising Platform Data: Campaign performance, audience insights, and conversion data from Google Ads, Meta, LinkedIn, and other advertising platforms

3. ADVERTISING PIXELS AND TRACKING TECHNOLOGIES​

3.1 Business Development Tracking​

We use tracking technologies to understand how potential partners and clients discover our services:

Google Ads Tracking: Measures effectiveness of our B2B advertising campaigns

LinkedIn Insight Tag: Tracks professional audiences interested in our distribution and brand management services

Meta Pixel: Analyzes engagement with our content across Facebook and Instagram business channels

3.2 Cookie Usage

Our website uses cookies for:

Essential Functions: Website security, user authentication, and basic functionality

Analytics: Understanding visitor behavior to improve our service offerings

Marketing Optimization: Enhancing our outreach to potential brand partners and clients

Performance Monitoring: Tracking website performance and user experience

4. HOW WE USE PERSONAL INFORMATION

4.1 Business Operations

Service Delivery: Managing distribution agreements, inventory procurement, and brand management services

Client Communication: Providing updates on inventory status, marketplace performance, and strategic recommendations

Partnership Development: Identifying and engaging with potential brand partners and suppliers

Performance Reporting: Analyzing and reporting on marketplace performance and brand growth metrics

4.2 Business Development and Marketing

Lead Generation: Identifying potential clients through our advertising campaigns and business development efforts

Relationship Management: Maintaining and developing relationships with existing and prospective partners

Market Research: Understanding industry trends and competitive landscapes to improve our services

Strategic Communications: Sharing insights, case studies, and industry expertise with relevant business audiences

4.3 Operational Analytics

Inventory Optimization: Analyzing sales patterns to make informed purchasing decisions

Platform Performance: Monitoring our effectiveness across different third-party marketplaces

Service Improvement: Using feedback and performance data to enhance our distribution and brand management capabilities

5. LEGAL BASIS FOR PROCESSING (GDPR)

Under GDPR, our legal bases for processing personal data include:

Legitimate Business Interest: For business development, client communications, marketplace operations, and industry analysis

Contractual Performance: To fulfill our obligations under distribution agreements and brand management contracts

Consent: When you explicitly agree to receive marketing communications or participate in specific programs

Legal Compliance: To meet regulatory requirements, tax obligations, and marketplace compliance standards

6. DATA SHARING AND DISCLOSURE

6.1 Business Partners and Service Providers

We share information with trusted partners who support our operations:

Third-Party Marketplaces: Amazon, Walmart, and other platforms where we distribute inventory

Brand Partners: Companies whose products we distribute, for performance reporting and strategic planning

Service Providers: Logistics companies, payment processors, cloud services, and business analytics platforms

Professional Advisors: Legal counsel, accountants, and business consultants as needed

6.2 Marketing and Advertising Partners

We share certain information with advertising platforms to:

Google: For business advertising, analytics, and lead generation campaigns

LinkedIn: For professional networking and B2B marketing initiatives

Meta Platforms: For business development and brand awareness campaigns

Industry Publications: For case studies and thought leadership content (with explicit consent)

6.3 Legal and Regulatory Requirements

We may disclose information when required by law, to protect our business interests, or to comply with marketplace policies and regulations.

7. INTERNATIONAL DATA TRANSFERS

Our business operations may involve transferring data internationally, particularly when:

Working with Global Brands: Managing distribution for brands with international operations

Third-Party Marketplaces: Operating across multiple geographic regions

Service Providers: Using cloud services and platforms with global infrastructure

We ensure appropriate safeguards through standard contractual clauses, adequacy decisions, and certified frameworks like the EU-US Data Privacy Framework.

8. DATA RETENTION

8.1 Business Records

We retain business information based on:

Active Partnerships: Throughout the duration of business relationships plus reasonable follow-up period

Financial Records: Seven years for tax and accounting compliance

Legal Requirements: As mandated by applicable business regulations

Legitimate Business Needs: For ongoing relationship management and business development

8.2 Marketing Data

Marketing and communication data is retained until you opt out or withdraw consent, or when no longer needed for legitimate business purposes.

9. YOUR PRIVACY RIGHTS

9.1 GDPR Rights (EU Residents)

You have the right to:

Access: Request information about personal data we process

Rectification: Correct inaccurate business information

Erasure: Request deletion of personal data (subject to business and legal requirements)

Data Portability: Receive your data in a structured format

Objection: Object to processing based on legitimate interests

Restriction: Limit processing in certain circumstances

9.2 CCPA Rights (California Residents)

Under the California Consumer Privacy Act, you have the right to:

Know: What personal information we collect and how it's used

Delete: Request deletion of personal information (subject to business exceptions)

Opt-Out: Opt out of the sale or sharing of personal information

Non-Discrimination: Equal service regardless of exercising privacy rights

9.3 Business Context Considerations

Given our B2B nature, some rights may be limited by:

Contractual Obligations: Ongoing business agreements and marketplace requirements

Legal Compliance: Regulatory requirements for business records

Legitimate Business Interests: Maintaining business relationships and operational continuity

10. DATA SECURITY

We implement comprehensive security measures appropriate for our business operations:

Access Controls: Limited access to personal information on a need-to-know basis

Encryption: Protection of data in transit and at rest

Business Continuity: Secure backup and recovery procedures

Third-Party Security: Ensuring our service providers maintain appropriate security standards

11. CHILDREN'S PRIVACY

Our services are exclusively designed for business purposes and are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our business practices or legal requirements. Material changes will be communicated through our website and direct business communications as appropriate.

13. CONTACT INFORMATION

For privacy-related inquiries or to exercise your rights:

Acadia Commerce

Email: info@acadiacommerce.com

Phone: +1 (802-424-8327)

Address: 312 Pinecrest Rd, Hinesburg, VT 05461

 

For EU residents, our Data Protection Contact can be reached at:

dpo@acadiacommerce.com